Larry Hooper wrote an article called Keeping it simple in his Security: Under the Radar column for CRN:
Indeed, some 58 percent of small businesses rate IT security as one of their top spending priorities for next year, according to recent CRN research.
But what will they be buying? In a word, simplicity.
The biggest deterrent to selling security in the small-business space is that it can be too overwhelming for the small-business owner who has to deal with running his business day to day.